OneTwentyFour W1, a bespoke new residential development, consisting twelve apartments and penthouses, has reached completion in Seymour Place, Marylebone.
The design of OneTwentyFour W1 on Seymour Place captures the history and the future of this unique central London location, with a stunning replica Georgian façade to the front and a modern façade to the rear featuring large expanses of glass and a living wall. The development prioritises legacy value and uses only traditional materials on the façade including solid stone window sills, Welsh slate on the roof, lead dormers and Portman stone.
“The apartments respond to the unique location within Marylebone, with each one of them being designed as fusion that responds to the surrounding areas. Within the bespoke development each one of the 12 apartments has been individually designed to encompass an elegant yet striking palette of materials with layouts that maximise on space and light.”
OneTwentyFour W1 is located in one of London’s most sought after areas, with world-famous Oxford Street and Selfridges to the south, bustling Edgware Road to the west and Regent’s Park to the north. The development, by specialist boutique developer Merchant Land, is set to redefine the boundaries of Marylebone Village by bringing together classic and contemporary design in a highly accessible and sought after location.
The apartments and penthouses have been beautifully designed to maximise light and space, but also provide a warm and elegant feel. Each has been furnished with a sophisticated palette of neutral tones, complemented by tasteful splashes of colour in the show flats from abstract art and accessories including specially commissioned graphic artwork by Tommy Penton featuring the local area. All include high specification built-in speakers, state of the art lighting and home automation systems to selected apartments.
The apartments range from a studio to three bedroom duplex entered via stunning timber doors with bronze trim. No layout is repeated more than twice in the scheme, ensuring residents benefit from a unique and personalised offering. All feature bespoke Miele kitchens with white Corian work tops, timber flooring and marble polished bathrooms. The two bedroom apartments also include spacious balconies to enjoy the fantastic central London views.
The three bedroom duplex apartments offer excellent floor to ceiling heights, a feature staircase, generous storage, family space with large open living and dining areas, a master bedroom with a large en-suite and dressing room, and two further bedrooms with bathrooms.
The penthouses also feature three bedrooms and focus on bringing the outside in, with private roof terraces providing striking views across the London skyline. A bespoke designer staircase features in each, with dark steel vertical elements. The bedrooms are spacious, with the master bedroom including a marble polished en-suite and dressing room. Beautiful pieces of art by Anna Masters highlighting the history of the local area are featured in each penthouse.
Overall, the whole building exudes elegance and style, and cleverly blends tradition with modern luxury. The communal areas of the development showcase a fascinating collection of art, with a blend of contemporary and abstract displays by artist Marianne Kemp, who specialises in weaving with horsehair combining texture, colour and movement.
Katherine McCulloch, development director of Merchant Land, comments:
“Seymour Place is one of the few remaining prime areas where there is potential for uplift; it is priced at 30 per cent less than Marylebone village, but still enjoys the enviable location and amenities offered by this truly beautiful neighbourhood.
Most of Marylebone is a conservation area, home to a number of listed buildings, with Georgian architecture and attractive new builds drawing affluent home buyers and A-list celebrities to the area. It has become known as a quintessential London village bursting with charm and individuality and is therefore the perfect location for OneTwentyFour W1; a truly beautiful London neighbourhood with a village flavour.”
Over the next five years, the Marble Arch and Edgware Road area, which extends up to Seymour Place, is to be the recipient of a £2.5m targeted investment, with schools, community initiatives and local businesses identified as key areas of focus. The Business Improvement District (BID) programme, which has already begun, is expected to take this bustling hub of the capital to new heights.