Responsible for many of the Art Deco buildings in London and UK, British architectural partnership, Wallis Gilbert & Partners designed the original Perfume Factory in 1939. Elizabeth Arden, a cosmetician who set up her own business in New York gained much success in America and so forth set up British operations at the Perfume Factory site, now a locally listed building.
As part of the landscape design, a red arch located at the site’s gateway has been planned as a nod to Arden’s infamous ‘Red Door’ fragrance.
Client Telford Homes
Date 2020 – Present
Size 34,060 sqm GIA
Client Telford Homes
Architect Darling Associates Architects
Landscape Architect Farrah Huxley
Structural Engineer Robert Bird
Services Engineer Cudd Bentley
The redevelopment of the site will consider three residential buildings between 12 and 25 storeys in height providing 376 residential units. A balanced mix of studios, 1 bed, 2 bed and 3 bed apartments and 1349 sqm of flexible A1/A2/A3/A4/A5/B1/D1/D2 floorspace located on the ground floor and mezzanine levels.
The scheme is also delivering a new public open space and private roof top amenity spaces, which have been designed with an exciting landscaping proposal.
