The Perfume Factory

A beautiful heritage.

Responsible for many of the Art Deco buildings in London and UK, British architectural partnership, Wallis Gilbert & Partners designed the original Perfume Factory in 1939. Elizabeth Arden, a cosmetician who set up her own business in New York gained much success in America and so forth set up British operations at the Perfume Factory site, now a locally listed building.

As part of the landscape design, a red arch located at the site’s gateway has been planned as a nod to Arden’s infamous ‘Red Door’ fragrance.

Client   Telford Homes
Date   2020 – Present
Size  34,060 sqm GIA

Project Team

Client   Telford Homes
Architect   Darling Associates Architects
Landscape Architect
   Farrah Huxley
Structural Engineer   Robert Bird
Services Engineer   Cudd Bentley

A Mixed-Use Scheme

The redevelopment of the site will consider three residential buildings between 12 and 25 storeys in height providing 376 residential units. A balanced mix of studios, 1 bed, 2 bed and 3 bed apartments and 1349 sqm of flexible A1/A2/A3/A4/A5/B1/D1/D2 floorspace located on the ground floor and mezzanine levels.

The scheme is also delivering a new public open space and private roof top amenity spaces, which have been designed with an exciting landscaping proposal.

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