"The design concept is composed of angular and expressive forms, creating a simple yet very striking architectural geometry. The exterior references a classic mansard roof, with visible façades wrapped in seamed zinc, and at a glance complementing the nearby mansard rooftops. The south facing façade opens up to a rooftop terrace that’s offers iconic vistas across London. Careful consideration also ensures that light emissions from the venue will be reduced at the street level vistas, ensuring a minimal visual impact especially after dark along Piccadilly.”